It was the turbulent time of the ‘flower power’ revolution, and following the summer of love, the coming-of-age adults began to seek new experiences - mind-altering and otherwise - and reject the habits of their parents. But during the late 1960s and 1970s, men and women of the Baby Boomer generation were coming of age. ![]() While the whiskey rests in new charred oak barrels to mature, a lot can happen in terms of consumer demand.įrom the time Prohibition ended in 1933, through the return of the Greatest Generation from World War II and the economic boom of the post-war years, sales of the overall category whiskey were on a steady rise. ![]() Producers must anticipate demand 4 to 10 years in the future - even longer for some brands. The distilled spirits industry is a tricky business. In fact, it was an elephant graveyard for American whiskey makers, second only to Prohibition in its destruction. This matchup is a story that picks up in the 1970s and 80s - a perilous time in bourbon country. ![]() But because we’ve written much about the histories of both the Buffalo Trace Distillery and Sazerac in past posts, today we’ll focus exclusively on these two superstar brands. And the story of parent-company Sazerac started in the mid-1800s in New Orleans. The history of the Buffalo Trace Distillery where both Blanton’s and Eagle Rare are distilled dates to 1812.
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